Are you wondering Which is Better SEO or PPC? Let break it down:
Bizzexpose can say Organic SEO is long lasting, a properly optimized site can maintain a high position in the search results long after a PPC campaign has been turned off. Search engine positioning is relatively stable whereas PPC ad positions continuously change according to your competitors’ bidding tactics. Which is Better SEO or PPC? This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace.
Certainly, Bizzexpose is big on search engine optimization SEO. Bizzexpose’s experience in this industry over the many years shows that when SEO is done well, organic search delivers more volume at a better cost per lead than paid search.
SEO vs PPC
Bizzexpose can spot that there are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click. In many cases, SEO and PPC work best when integrated and strategically aligned.
SEO: Improve your organic traffic
Awareness. Visibility in search engines for your targeted keywords puts your business in front of potential customers in much the same way as if you were to advertise, and it drives brand awareness.
Branding. Visibility around commercial search terms and informational queries related to your business area can have a positive branding benefit. Your brand can become associated with and trusted by searchers who are asking questions as they conduct the research that will lead to a purchase. You can become an authoritative voice around a given topic.
Credibility and trust. Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Many users skip ads and trust organic results more highly. Being visible gives your business that all-important stamp of approval. Also having strong review and reputation signals in place will deliver further benefit.
PPC: Laser-targeted visibility
How does paid search differ from organic search? With click-through rates and trust heavily stacked in favour of organic search, why would a business look at paid search? Below are some of the benefits PPC offers:
- Position on the page. Paid search dominates above-the-fold content. With typically four ads on desktop and three on mobile, a user will always see the paid search ads, even if they choose to scroll past them.
- Improved ads. PPC ads are just that, advertisements. As such, you have far more granular control and more space for delivering your marketing messages. Calls, locations, sitelinks, pricing and bullet points, callouts are just some of the options for creating ads that dominate the page. For more information, please go to Bizzexpose.