What Is a Digital Marketing Specialist?
A Digital Marketing Specialist is someone who works alongside a company’s marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.
A Digital Marketing Specialist can choose to specialize in certain areas, such as search engine optimization (SEO), paid search (PPC), display media, social media and shopping feeds. Additionally, they can have a more general digital marketing expertise and can still be referred to as a Digital Marketing Specialist
What does a Digital Marketing Specialist do?
The Digital Marketing Specialist role has similar objectives and goals as a marketing professional – to increase brand awareness, promote company products or services and to drive prospects to conversions. Unlike using the more traditional marketing channels, digital marketers effectively communicate through appropriate technology platforms.
A Digital Marketing Specialist works to initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns. They are adept at evaluating the needs of the consumer market and will understand how and where to acquire knowledge about consumer trends and demands.
A Digital Marketing Specialist is responsible for developing the strategy used in marketing a company’s product online. This is done by putting together various online promotions and e-mailing campaigns to get their company’s message out, and also by performing consumer research to discover other ways of reaching customers by way of the Internet.
List of key skills needed to be a Digital Marketing Specialist:
- Knowing the basics of marketing
- Knowing how to plan and having the ability to manage time
- Having creative and good presentation skills
- Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
- Know how to plan, create and implement a marketing strategy
- Understand the key measurement tools available
- Developing social presence and advocating brands effectively
- Stay current in marketing trends and news e.g. Google updates and changes in algorithms
PROFESSIONAL SERVICES OFFERED BY OUR DIGITAL MARKETING STRATEGISTS AT BIZZEXPOSE:
Our Professional Services team is here to support your and your partners in any way relevant to keep things moving when it comes to executing better data driven marketing through Bizzexpose. We always prefer to stand back and let our clients and partners work their magic on the broader lines and on the overall projects. From experience, it makes sense, however, to involve us from time to time if custom needs within your project arise. We have a clear picture of what can be done with our amazing platform and we are here to help with parts of your project if needed.
We are all ex-agency and marketing people and understand how to work with you and one or more partners to keep a project on track.