Everyone wants a taste before the real thing!
As it should be, most users would use google or a search engine to have a look at your menu or your restaurant, and if they don’t find a menu let alone a website for your restaurant, well then you just lost out on a customer.
If you are searching for web design for restaurants to create a good first impression on your customers, you have come to the right place, because we make sure it’s perfect. While no book should be judged by its cover, by investing in web design for your restaurant you will have a competitive advantage if you accept this fact and work with it.
Pretend the website user is visiting your restaurant
Restaurant owners understand the importance of atmosphere in their physical location: having clean tables, nice lighting, and a welcoming atmosphere. When designing a website for a restaurant it’s no different. When someone goes to your restaurant’s website, they’re visiting your virtual space and they will judge the quality of your food, location, and service based on the presentation of your site.
Use high-quality photography
At Bizzexpose we believe high-quality graphics to advertise your business, this can include high-quality photos or videos, high-quality media is the best tool in web design for restaurants. It can say so much about your atmosphere, food, staff, price range, and food style.
If you have a decent storefront in a nice area of town, don’t be afraid to show that off. If your restaurant looks best on the inside, use an interior shot. If your space isn’t the best looking but your food is beautiful, lead with that instead. If you have a charming staff and a nice kitchen, feature behind the scenes shots.
If you’re feeling extra adventurous, Bizzexpose will make sure you use a video background of your food being prepared. However, don’t have a video just to have a video! Go for the highest quality visuals that produce the best possible appeal.
Put the strongest imagery first, then continue with more images lower on the page. The best media content will highlight your restaurant’s multiple subject street level, interior, plating, chefs as they each appeal to different types of customers.
We believe taking professional photos of food doesn’t need to be difficult or expensive. You can build a lightbox using some cardboard and tissue paper. Put food in the lightbox before taking images on a smartphone camera for incredible results.
Write a clear message about your food
A clear message is important for search engines but also tells people about your restaurant’s mission and food that you have to offer. Different people respond to different types of information. While high-quality images will appeal to most visitors, you shouldn’t neglect readers. Having both visual and textual information will engage both sides of the brain and leave the strongest impression.
Consider hiring a professional online marketing agency
A professional marketing agency like Bizzexpose can handle all of this, from taking professional photos and videos of your restaurant and food to building an appealing website for your restaurant that wins new patrons and delights regulars.
An appealing Web Design for Restaurants is the most vital component of any modern marketing campaign, so making sure it’s done right from the beginning is crucial to success contact us on 031 269 1190 or Email.
If you would like to have a look at some of the work that we have produced for restaurants and have your taste buds tantalized, then check out Bombay Blu Plus for some authentic North & South Indian and IndoChinese cuisine.