Your Web Design For B&B is one of the most critical marketing tools for your Bed & Breakfast, lodge or self-catering. It’s often the first impression potential guests have of your business and brand and it’s what drives traffic from search engines. Use the following practices for Web Design For B&B and SEO to get more bookings for your B&B or small hotel.
Put contact information front and centre.
Guests expect to find the contact information in the website footer or top right corner. If you’ve tucked your hotel phone number in the website body, guests may overlook it. Since some guests prefer to book on the phone, or may have questions before booking, it’s in your best interests they find the phone number quickly.
Use geo-targeted keywords
We at Bizzexpose focus on the right keywords, to attract guests looking to stay in your area. At Bizzexpose we use geo-targeted keywords, like “Umhlanga B&B” or “boutique hotel in Westville,” to increase your website’s relevance to search engines. This translates to a higher page rank in search results, more page views, and increased bookings. Use these keywords in your website copy, image descriptions, page descriptions, and web page titles.
Add keywords for amenities or niche packages
Does your B&B have honeymoon packages or a conference room? Do you cater to couples, or are you smoker-friendly? Each of these niches represents SEO keywords to target in the Web Design For B&B copy, page titles, and more. As Bizzexpose we would sprinkle phrases like “eco-friendly bed and breakfast” or “green B&B” in web meta description.
Web blog posts showcasing your niche amenities, like your fair-trade coffee. The more you use these keywords, the better you’ll perform within your niche.