Social Media Marketing for Architects is one of the best tools to attract new people
Social media marketing for architects has become a powerful instrument in advertising the work that architects produce. For these networks allow architects to introduce themselves to the market, build a relationship with the audience, share their work, and target prospective clients with relevant ads.
For architects and their businesses to be successful, they need to display their work and advertise completed projects or works-in-progress to as many people as possible. This is when social media marketing for architects from Bizzexpose comes in.
Social media marketing for architects is not all about budgets or how many people are involved. In fact, it is all about choosing the best graphics and imagery to market your company, through visions you are going to have your various target audiences envision their properties being developed. Igniting a need to get in touch with your architectural skills via social media.
Which brings us to the real power of social media marketing: the ability to communicate with prospects at different awareness levels. Advertising campaigns usually attract people who are looking for architectural services, missing on those who don’t have a project yet but are planning a construction or renovation in the near future. Social media marketing allows architectural firms to connect with the latter group and build a relationship. When the time comes, the choice is obvious.
This social network is a goldmine with its 2.32 billion monthly active users and incredible targeting options, including such criteria as age, gender, parental status, interests, and more. Architectural firms can build a community there and gain people’s trust by providing valuable information. As for the advertising options, Facebook has a range of ad formats to meet the needs of any marketing strategy that you may have in mind.
As a website focused mostly on images, it’s an excellent choice for conveying the visual impact of architectural solutions. For the same reason, it requires that all the imagery and videos look impeccable. In fact, nothing less than “stunning” will do in such a fierce visual competition.
The unique feature of Instagram is that it allows for more lively and informal communication. Architectural firms can use the network to showcase their portfolios, start discussions and even speak from the construction sites through live stories.
Being the second largest search engine, YouTube is the first choice for video marketing. For this is the place where 1.9 billion monthly active users come for new ideas, inspiration, and advice. Moreover, videos and architectural animations allow targeting prospects at different awareness stages – by highlighting the competitive edge of the company, taking viewers to the construction site, sharing tips, showing how a project is prepared, the progress of a building and many more.
Marketing for architectural firms should definitely include a presence on LinkedIn. The platform caters to a promising audience of 590 million users, with 40 million people being decision makers in their companies.
For better results make sure you follow Bizzexpose and view some of their work here.