Social Media Marketing Blog
Businesses big and small are realizing the huge benefits of social media marketing blog and its increasing importance in the race to stay relevant and attract new customers. Long gone are the days when your secretary was the first point of contact between the outside and your company – that role is being replaced by websites and social media profiles. Statistics shows that:
- 37% of internet users follow their favourite brands on social media
- 30% of internet users use social networks to research product
Here are 5 key benefits of social media blog for your business:
- Increased Exposure/Brand Awareness:
Social media will expose your company or service to new eyes. With one click your message is shown to multitude of people. Social media can help you find customers already talking about your business- information you can leverage to reach even more people.
- Learn About Your Audience/Target Consumer:
Social media gives you insights into what your audience is into (besides you, of course). Getting to know your audience can help you discover creative ways to reach them via advertising or content. Catering and targeting to this degree will lead to increased conversions.
- Customer Service:
Sometimes a customer won’t reach out to you if they have a problem, but will go ahead and post a complaint online. Many consumers now using social media as a point of contact with a brand, and expect a response The Social Habit reports that 42% customers who reach out to brands online expect a response within the hour.
Social media allows for instant feedback from your consumers good or bad. The time between knowing if a product or a campaign is a success is shorter. This means you can respond and resolve mishaps in a faster manner.
- New Opportunities:
Social media can offer opportunities you may miss out on by not having a social presence. Negative comments and experiences can be addressed and adjusted – keeping customers happy and showing potential customers that you care (giving you a little more to love over the competition). In my own experience, clients I’ve worked with have been able to secure inclusions in digital publications – expanding reach and establishing authority – all from messages received on their social media profiles.
Bring social out of its silo and connect it to the rest of your marketing. Bizzexpose unifies your social and content marketing efforts so you can execute a cohesive marketing strategy.
With Bizzexpose as the home of your social marketing planning, creation, and publishing, it’s only natural that the success of that content is measured within the same platform. Overlay your social analytics with operational data to provide unique insights and reporting into your social and content marketing initiatives.