You probably wondering what is the relationship between SEO and content Marketing?
It’s very common to stumble across articles or blog posts extolling the virtues of SEO and content marketing, but what exactly do these terms mean, and how are these forms of marketing so effective for modern businesses?
SEO, or search engine optimization, is a popular marketing technique, which aims to improve the search ranking of content produced by businesses. If you use Google as a consumer, you’re probably aware that the links at the top of the results page attract more attention.
Content marketing uses content to attract potential customers and convert leads into sales. The aim of a content marketing strategy is to use different types of content, for example, videos, blogs, and informative articles, to catch a reader’s eye, and ultimately, encourage them to choose your business. To succeed with content, you need to focus on producing materials that are valuable to the reader. The days of spouting out endless articles packed with keywords are long gone. Depending on the type of business and the tone of the site, the content should be educational, interesting, entertaining, humorous or explanatory. The first part of the content campaign is turning heads. Once you’ve done this, you can turn your attention to persuasive sales techniques to ensure the customer completes their order or calls to find out more.
Although content marketing and SEO are separate entities, they are interwoven, and you can’t really reap the rewards of a campaign without employing both. A useful, effective SEO campaign demands high-quality content, and businesses need SEO to get that content noticed. If you imagine a Venn diagram, you’d find that the circles for SEO and content marketing overlap in the middle, rather than standing alone.
How SEO and content marketing have evolved
SEO and content marketing are still considered modern marketing techniques, but they are definitely not new concepts. Businesses have been using these methods for years now, but there have been significant changes. SEO has evolved, and the way it works has adjusted to suit new algorithms and respond to emerging consumer trends and advances in technology. If you’ve spent any amount of time working on a marketing project, or even reading about marketing, you’ve probably read posts about the notion that ‘content is king.’ Although content remains a major player, and an effective content marketing campaign can make all the difference to a growing business, content marketing has developed and matured.
Five benefits of SEO for small companies
There’re many ways in which you can create an effective online marketing strategy, and one of them is by using SEO. One of the primary components of SEO for small companies is online marketing. If you fail to optimize your website well, the chances are that the search engine results page will never find it.
Here are a few benefits of using SEO for your small business.
One benefit of SEO is that it will help small business owners to create a site which is smooth and user-friendly. Although many people still cling to the old definition of SEO that its only used for optimizing websites, however, SEO is known used to create a user-friendly experience too.
A clean, well-structured website will urge visitors to stay longer on your website, therefore, reducing bounce rate and increasing the page views. Also posting content which is relevant and of high quality keeps the readers happy as they will be in a position to solve some of the questions they have.
Return on investment (ROI)
SEO is measurable. Each aspect of your SEO effort can easily be tracked and monitored. Monitoring traffic and watching out for your conversion is very important for any business. For example, if your website is used to sell physical products, you can track the phrase or the keyword which was used to make the sale.
Bring more clients
one of the main objectives of having a website is so that you will stand out from your competitors and also increase your customer base. Companies which have a SEO optimized website are much more likely to be successful and have a lot of customers as compared to businesses which are not optimized.
SEO is one of the most efficient and effecting marketing strategy available in the market today. SEO will bring in customers who are looking for your services or products right at the door of your website.
Creating brand awareness
One of the advantages of being highly ranked in the SERPS is building brand awareness. When your website features on the first pages of the major search engines like Google, Bing, Yahoo. Your customers will much more likely trust your brand as compared to the other sites which don’t have a robust online presence.
That is why small businesses which want to build brand awareness should invest in SEO and begin gaining high rankings on the phrases which are related with their company.