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Pay Per Click Advertising

PPC Advertising Company Durban

Pay Per Click Advertising

Pay Per Click advertising is one of the most profitable marketing channels for business.

PPC Advertising Company Durban - Google Adwords Made Simple

Some Of Our Services:
Campaign setup
Competitor research
Keyword research
Writing compelling ads
Ad extension setup
Conversion tracking
Google analytics
Display ads
Remarketing

Get your ad on Google today with Pay Per Click Advertising and Google Adwords.

Be seen by customers at the very moment that they’re searching on Google for the products or services you offer and only pay when they click on your link.

Pay-Per-Click Advertising: What Is PPC & How Does It Work?

PPC is a popular and effective form of internet advertising that makes sure your ads are in the right place at the right time. PPC or Pay Per Click advertising allows you to market your business to the very people searching for your product or service.

Businesses that use PPC (Pay Per Click) ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to0, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

All major search engines have PPC programs. Yahoo has Yahoo Search Marketing, Bing has Adcenter and Google has Adwords, the latter is by far the most potent in South Africa today. Pay Per Click advertising combined with SEO are essential parts of an integrated internet marketing strategy.

Why Use PPC Or Pay Per Click Advertising

  • Attract more customers
  • Get results faster the organic SEO
  • Reach the right people at the right time
  • Advertise to a local or international marketing
  • Only pay when your ad is clicked
  • Measure your results

How do these search engines know when to show your ad:

  • When your chosen keyword you have selected to what the user is searching for.
  • The quality of your ad campaign
  • How much are you are paying for that keyword

So how much does it cost:

That depends on you and your budget. The more you put in the more you get out. Google allows you to set a daily and monthly budget so you don't go beyond your budget. There is no minimum spend.

PPC Process:

Keyword Research

01

Ad Creation

02

Landing Page Creation

03

Account Setup

04

Tracking Installation & Testing

05

Launch Campaign

06

Monitor, Assess & Improve

07

Report

08

How should you determine your spend:

Well how many leads do you want per day???

Heres an example. If your budget is R5000 for the month. Take R5000 / 31 days = R161 per day. If the keyword that you bidding on is R10. You will get +- 16 clicks to your website. Remember the more campaigns and keywords you have the faster your budget will deplete. That's where we come in with our experience in PPC advertising.

PPC Advertising FAQ

"Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube, and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customize their budgets and targeting, and start or stop their ads at any time." As sourced from Google Adwords

"Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.

  1. You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
  2. Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, states, or entire countries.
  3. Finally, you’ll craft your ad and set your monthly budget cap.

Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business." As sourced from Google Adwords

"There are three basic types of Google Ads:

  • Search Network campaigns - usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
  • Display Network campaigns - usually image form, these ads appear on websites or apps that your customers visit
  • Video campaigns - usually 6 or 15 second videos, these ads show right before or during YouTube content" As sourced from Google Adwords

"CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

Other advertising models include:

  • Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
  • Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)" As sourced from Google Adwords

Your ads can show up on google search result page on the top, right hand side and bottom of the page.

 

We spend alot of time select the best keyword to trigger your ad. We research the industry you're in, competitions and latest trends. Keyword selection can make or break your budget. So this is a very important first step. We use awesome tools such as google keyword planner.

The options available to us such as:

  • Age
  • Gender
  • Devices
  • Location
  • Language

Once a great landing page has been create with a good call to action. We setup a campaign, the review process from google generally takes a few hours. Once approved by google your ads will go live.

There could be many reasons why it didn't work such as budget could be to low, campaign not setup correctly, the length of the campaign, keyword selection, the landing page was not optimised correctly, etc . There is alot of methods and strategy used in PPC Advertising that is why we charge a management fee. We constantly see the reports and update campaigns and bidding.

We haven't seen any industry or company service that was not successful using PPC Advertising. Business uses PPC advertising for many reason such as calls, leads, location, selling products or just to educate the user about their services.

Also we can prove it to you, we can even prove it to you with information that shows users searching for your products and services. Yes we've got the tools :-)

Yes we can. We can even go into more details such as only show the ad to user in Umhlanga, Morningside, Durban North, etc. We have full control over these elements.

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