Marketing tips for schools, you run a school and you want to have the competitive over those within the area, here’s how…
The first goal of marketing is to make your service known to the public so they can easily access it. In these marketing tips for schools, we ensure that you know exactly how to target the right audience, which is parents. Obviously, you will need marketing strategies that will bring wealth and good fortune to your school over the years.
Below are some useful Marketing Tips for Schools:
Timing is Everything
The world of schools and school hunting is very much tied to specific timetables. It’s based around term times, holidays, public events and exams.
Your school marketing shouldn’t just begin when people are actively looking for schools. Bizzexpose can give your school a competitive advantage by ensuring year-round marketing. It’s much easier than you think. Bizzexpose can take advantage of the activities your school regularly engages in to create free publicity by reporting on how supportive your school is, how well your pupils perform, highlighting any awards students win, successful school competitions, sports activities and so on.
Make a list of events that happen all year-round and create a plan to create content for each one, from Tweets to blogs and email newsletters, we will do the rest by incorporating social media marketing. You can even encourage students to create reports and content.
Invest More Time and Resources into Search Engine Optimization.
Search Engine Optimization (SEO) is a long play that is also one of the best marketing tips for schools to use, many school marketers don’t have the patience for. It requires investing a lot of time and resources into keyword research, implementation, and you guessed it — blogging. Because the results often aren’t as instantaneous as say, a paid ad, many school marketers put SEO on the backburner.
However, Bizzexpose can help you with SEO as it is essential to achieving marketing tips for schools for survival in the digital world. With 90% of all online experiences beginning in search, and 75% of the searchers never scrolling past page 1, having a strategy that lands you a coveted page 1 position is key.
If you haven’t already put the time and effort into keyword research and website SEO, this should certainly be a priority for your business. If your SEO settings for your website pages don’t look appetizing, have a look at what we can do for you today here.
Create a Content Offer
Like a blog, a downloadable content offer allows prospective families to begin engaging with schools earlier on in the process, without having a student in the school. But the advantage that a content offer has over a blog is the ability to obtain a prospect’s information allowing you to initiate a conversation or send over your offers.
To have a look at some of the work that we have done for educational institutions click here.