Local Search Engine Optimisation(SEO)

Local SEO is important to smaller businesses that operate at regional level, as opposed to national level businesses. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs at specific location. This strategy relies on marketing your brand, products, and services to local leads and customers.

Bizzexpose is a Local Search Engine Optimisation Company, based in Durban South Africa

Local SEO is an effective way to stimulate your products and services to people who are searching for them nearby. The aim of any local SEO strategy is to ensure that your business stands out in the search engine results pages for localised organic searches. Including map based results, traditional organic results and personalised results.

At Bizzexpose our local SEO work influences a variety of techniques and technical innovations, with the aim of driving qualified website traffic and leads to your business. All plans are tailored to your individual business needs.

Why does my business need local SEO?

Firstly, Google loves local businesses. They also love giving people personalised results. 95% of mobile users search for local information, mostly with the intention to call or visit a physical store. Ensuring your business has this visibility, is therefore crucially important.

As Google is placing increased emphasis on reputable local businesses over larger companies outside of the geographical area, local SEO is ideal for businesses who have less time or money to invest in marketing.

How we improve your local SEO

  1. Research, Research, and spy on your competitors.
  2. Create, Manage and optimise Your Google My Business Account
  3. Get customers to review your business on Google.
  4. Content and Video creation based on local search results. You would clearly want to pop up for searches like:
    • Photographer near me?
    • Bizzexpose phone number?
    • Best Marketing Company in Durban? Yes, we rank for this !!!
    • What time does Bizzexpose close?
  5. Link building strategies with online business directories.
  6. Having a mobile-friendly website is a must. Test your website now: Test NOW
  7. Add Schema Markup to Your Pages.
  8. On page optimisation: Optimize URL, title tags, headers, meta description, and content.
  9. Using Google tools such as Google Autocomplete:

google autocomplete