The Google analytical report is a digital marketing tool that is used to measure the results from all your channels. Google analytics is an underused tool; however, it is an essential tool for every marketer as this allows you to review the progress of your work, search engine optimisation’s (SEO), paid advertising, social media, and direct traffic.
Google analytical reporting can be strategically used in an organisation to help discover what may or may not work for the organisation in generating sales and building clientele. By monitoring your Google analytical report, you are able to deliver a more refined product or service for your consumers.
Did you know that Google penalizes websites that a not mobile friendly?
So why should you use Google analytics report for your business?
- Because it shows you which content is engaging your audience the most.
- It shows what type of content performs best with your readers.
- Shows you which content converts readers into your customers.
- Shows you which content is shared by your users.
- Google analytics reports on the ‘bounce rate’ of your page (the ‘bounce rate’ is the percentage of visitors who don’t take any action and leave from the same page they landed on).
- The ‘exit rate’ is the percentage of your visitors who browse more than one page on your site before leaving.
- Work out your ROI for your business and marketing campaign.