Smart companies make use of effective email marketing to reach their consumer bases. This valuable marketing tactic is one of the most important aspects of internet marketing and surprisingly also one of the most affordable.
The popularity of email marketing stems from the fact that it can be highly targeted and customized to reach specific audiences and its performance is fully measurable. It also takes advantages of the internet users most productive and personal connection to the internet – Their inbox.
Benefits of email marketing:
- Global reach – regardless of where you are or who you need to reach, using targeted emails you can pave the way for your company. Boarders are no longer an obstacle with email marketing.
- Lower cost marketing – The costs that are incurred with designing executing and sending email is up to 70 % less than a paper based direct mail version. Adding email to the marketing endeavours of your company will help you spend less money, time and resources than you would with traditional marketing tactics like print or direct mail marketing strategies.
- Interactive – By aiming your emails to specific markets, you can use videos, graphics, music and other multimedia to pique the interest of your prospects and grab the attention straight away.