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eCommerce / Online Store Website

Imagine having the freedom to price goods competitively and being able to tailor-make services for customers. Sounds good? That's what you can have with an online shopping business! You don't need rental space, lights, or water; just a beautiful website that makes it easy for people from all over the world to buy your products!

An online store is an excellent alternative to traditional brick-and-mortar stores. It allows you to widen your customer base and make business transactions without worrying about what time of the day it is or where your customers are based. They can order during the day, like they usually do at a retail store, or even late in the evening. It's unnecessary to have a large budget to start a business; you just need a good product that people want to buy. Small companies with arts and crafts and home décor items might find it easier to start an online store.

eCommerce / Online Store Website

People can now shop from their couches, on the go, or in bed! They no longer have to put up with lines at stores and they don't even need a car. Online shopping may not seem as glamorous but it does offer many benefits over traditional brick-and-mortar businesses like lower overhead costs that allow companies to pass savings onto customers who might be looking for something specific without having more money than time (or patience).

The internet has changed how people buy things forever: gone are the days when you would drive miles just so you could stand around an actual store waiting until some salesperson was finally free enough to help sell your product instead of someone else's; eCommerce is best suited for any business that sells anything online because

So what are the benefits of an eCommerce / online store over a retail store:

  1. Location, location, location: If you have a physical store, you are limited by the geographical area you can service. With an internet-based eCommerce / online store website, the entire world is your play area. Think about the last time you wanted to buy something. Did your location affect where you went? With an online store, it doesn't matter what hemisphere or country someone is in - they can still browse and purchase from your website!
  2. Lower Cost: Far cheaper than paying rent to a landlord, lights, and water or staff. You can sell anything you want at any time, no need for large storage spaces.
  3. 24/7 Online: In today's society, it is hard to find time for anything and everything that we have going on. That's why an open 24/7 online store could be the perfect fit for you! You can make your work schedule more efficient by pushing off a few hours of closing or opening duties in one day so that you don't feel as though every single second count. Customers will appreciate being able to order whenever they want without having any set times restrictions because let’s face it, people are busy these days with nearly everyone doing something at all times throughout the day!
  4. Spread The Word: With so many options online to getting your website exposed to new business or client such as social media (FacebookInstagramYouTube, Pinterest and so many more), email marketingSearch Engine Optimisation (SEO) , video marketing 
  5. Online Product Tracking and reports: With unique tools such as Google Analytics, you can tell which products or services people are looking at or have purchased with a click of a button. Great way to test your products and service.
  6. Instant Contact With The People Who Matter The Most: Getting in contact with your customers has never been easier. Using surveys on your website, you can ask your customer what they like about your products to make them better or to test the market.

What to look for when deciding on an eCommerce store?

A good eCommerce store will have the following;

  1. A large community: People must know you exist before they can buy your goods and services.  Get in touch with bloggers, join forums and networking groups to create awareness about your business. You should also be on a social networking site such as Facebook, Instagram, Pinterest, or Twitter because when you post something there, people instantly see it, even if they are not your friends and followers. Social media is valuable for businesses of any size!
  2. Good quality products: This is the most important thing to look into as customers do not want to waste time looking at poorly made products that don't meet their needs, solve a problem or fit properly! If you cannot take pride in the quality of your products, how can you expect anyone else to?
  3. Good customer service: Remember that people are not just looking for products! They want after-sales support and good customer care. When they buy from your store, you must provide them with answers to any questions or concerns they may have. After all, if someone is spending money on something, it's because he wants it, and he expects a return on his investment. Online customers can tell whether they're being treated like valuable clients or mere numbers; make sure your business shows the former!
  4. Pricing Strategies: Whenever you decide on a pricing structure for your product, there is a wide range of different approaches to consider. You can choose one based upon the desired target audience or base it off of the demand elasticity and supply elasticity of your industry. Other more competitive strategies include bundling prices or using differentiation methods in order to set yourself apart from other companies in a similar market as yours.
  5. Good data backup strategy: You will need an easy "Restore" or "Recover" option if you accidentally delete something from your store and you need it back quickly.
  6. Ease of use/AFFORDABLE eCommerce software: Make sure that your online store's overall look and feel is designed with a simple user interface so visitors can easily find what they are looking for on your website buy products without any hiccups. (Never underestimate good design). Also, make sure it's fast-loading! Most people won't wait forever to read something or watch a video; after all, when someone goes online, he wants answers fast, and he doesn't want to waste time.
  7. Good quality photos, graphics, videos, etc.: These are vital elements in displaying your products in the best possible light! If you skimp on any of this, your store will look cheap and unprofessional, and people won't buy from it. In addition, people go online with a specific need or query, so be sure that all aspects of your eCommerce store's design appeal to these needs.
  8. Plenty of categories/Tags for Products: This helps narrow down searches and make it easier for potential customers who might not know precisely what they're looking for but have some idea about their general product requirements.
  9. Consistency: The more professional your online store looks, the more people will trust it and want to shop from you. Make sure every page of your website follows a strict color scheme theme and style (and don't be afraid to embrace a little bit of simplicity; this helps whenever you have lots of products with different tastes).
  10. Good Shipping Rates: This is not something that should be forgotten! You might need to hire an entire team just focusing on shipping, but if potential customers see that it costs too much or takes too long for them to receive their goods, they'll go elsewhere; nobody wants a bad delivery experience!
  11. Checkout Options: Don't make your customers fill in all their details on one page! Ask in advance the minimum amount of information they need to provide. This will make the checkout process faster and easier for everyone.
  12. Informative Website Content: You don't have to be a professional writer. Still, you should be able to write professional-looking content that answers your client's questions about what they're buying from you or why they should buy it at all (If selling a product, explain why this particular product is better than all others). Keep your content clear and informative because if people can't understand your business, how can they trust it? Ineffective or poorly written website content tells visitors that you don't care enough about them to treat them with respect and that you're okay with a careless attitude.
  13. Secure payments: Your eCommerce website must have secure connections where customers can enter their credit card details and pay for your products online. This is a must, because if people don't feel safe, then they won't buy, simple as that! Of course, if someone is looking to make a purchase just once or only buys from certain websites, he probably doesn't care about security. Still, if he's planning to register on your site and make regular purchases over time, then he must know his credit card data will be protected - including any CCV code, expiration date, etc.… Why would anyone want to give away such valuable information without feeling 100% safe?
  14. Product Reviews: These are also incredibly important in making your customers feel safe about using your eCommerce site! If there is a positive review from someone who already used the product, people will be more likely to trust it.
  15. Clear return policy: You shouldn't just state 'all sales final' because that doesn't give customers enough information to convince them that they're making the right decision buying from you. Be clear about what your return policy is and make it as short and straightforward as possible!
  16. Loyalty/Rewards Program: This can be a very effective way to make returning customers want to shop more with you! As they keep coming back, they will love to see free shipping or discounts on their order every time. This shows them that even though you already made a profit on each sale, you'd rather give them a bonus instead of keeping all the money for yourself; this makes your customer feel valued by your eCommerce business.
  17. Easy Contact Options: Have an area where people can contact you if there are any problems with their order or any questions. This is essential to communicate with your customers and make sure that everything goes as smoothly as possible.
  18. Have Similar Items to the Product Being Viewed: In eCommerce websites, people don't want to have to click onto a different page just to see more from the same collection. If there are too many separate links for similar products, then it can become confusing and difficult for customers looking around on your website; they'll end up being frustrated and go elsewhere because of all the extra effort you've put them through.
  19. Free Shipping/Offer Free Shipping: Free shipping is one of the most incredible things about eCommerce websites! For online stores, this is a great way to expand your business and make more sales; when customers see that they don't have to pay for postage, they are much more likely to buy from you again.
  20. Free Returns: Having free returns is another good way to encourage people to order from your eCommerce website! Once the customer sees no cost in sending back an item, he will be a lot happier with his purchase. This also helps build trust between you and your customers because as long as it's within the limit of time periods allowed on your site, returning items won't cost them anything.
  21. Guarantee: Having a guarantee can show customers that you care about what you're selling. For example, if they aren't in love with the product they bought, you'll want to give them their money back or offer an exchange. This way, customers will feel more confident in shopping on your eCommerce website because they know that if something doesn't fit or isn't to their liking, then you'll help them fix it in some way.
  22. Picture of the Item: People like knowing precisely what they will get from your eCommerce site. When someone orders on your online shop and sees a picture of the item he's buying, it can reduce the chances of him returning it later down the road, especially if there is nothing wrong with it!
  23. Product Details & Price Comparison option: Another great point about having eCommerce websites is that you can easily compare prices with different products. This will help customers get a feel for the "value" of what they're buying and if it's worth their money.
  24. Sales Information: Ensure that your eCommerce website is updated frequently and has sales information readily available. Having this on hand helps people decide when to buy from you, whether on Black Friday, Cyber Monday or another seasonal event; you can inform them about great deals or offers going on at this time of year!
  25. Searchable Product Type & Category Options: Having various product types and category options makes it easier for your customers to find exactly what they want from your eCommerce site. If the customer is looking for a specific item, he will find it easier on your site than if there were only one or two types of products.
  26. Shipping/Packaging Details: For some people, knowing how much they are paying in postage can be a deal-breaker when ordering from an eCommerce website. They want to see the exact cost of what they're buying so that way they aren't surprised by additional charges from their favorite online store.
  27. Clear & Concise Product Descriptions: While customers want to know the details about each product, such as sizes and color options, you also need to write out clear and concise descriptions for them to understand everything. This makes it easier for customers who may not have much experience shopping online; they want a detailed description of what they're buying.

Ready to take your retail store online? With customization, personalization, and attractive site design options, you can create an eye-catching storefront that will sell like hotcakes!

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