Have you ever found yourself time and time again asking yourself the question: does having a website help my business? If the answer is yes, then worry not because we are going to answer your question.
so really? does having a website help my business?
Websites are online and used for different uses such as uploading videos, pictures, articles and so much more that the business might be working on. Businesses should have websites as many people are now have succumbed to media.
Many businesses should have websites as business can reach a lot from social media for example. Below are examples of how having a website can help a business.
How does having a website help my business? How businesses can get help from a website:
A 2015 study performed by Verisign reported that 84% consumers believe that small businesses with websites are more credible than ones without an online presence. To take it one step further, the study also concluded that 65% of consumers consider a company branded email to be more credible than a generic email account such as Gmail, Outlook.com, AOL, or Yahoo mail.
Understanding these numbers and the online habits of consumers makes it difficult to understand why 46% of small businesses do not have a website. But for the 54% that have developed their business website, they benefit from a clear advantage when considering discover-ability.
In a 2015 survey by Redshift Research, and commissioned by GoDaddy, it was found that 59 percent of very small businesses (made up of one to five people) don’t have websites. Of those, 12 percent have Facebook pages.
The ability to relate to a defined audience and build relationships is a game changing benefit of creating and maintaining a small business website. Using your site to tell a story about you and your business begins the relationship.
Understanding your audience and how your product or service could provide a benefit to their lives continues to strengthen the relationship. Using your website to earn and retain a customer is the goal and the result of successfully relating to and serving the customer.
While your business may still have a need for printed advertising materials, these items tend to be costly, especially when they need to be updated. In today’s world consumers expect to see fresh marketing campaigns and information on a continuous basis. Small business websites allow for demographic information, services offered, business hours, and pricing to be edited at any time for no cost.
Business Sales Tool
The most effective ways to use a business website to this end is to provide high quality information, learn about who your audience is, what they want, and create a sales funnel that nurtures them through the sales process. Small business websites allow for automation of the sales process and for sales to be converted at a much higher rate than traditional sales methods.
Web Presence Analytics
Unless you specifically ask each customer, who comes through your door how they found you, you may not know the origin of your customers or which marketing campaigns work.
How does having a website help my business?: Advantages of websites for businesses
- It is less expensive.
A website is more environmentally friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO. This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits.
Having a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you! Many will be more likely to visit your website, rather than driving a car to your physical location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.
- Increase Customers
- Easily accessible
Smart business owners create a blog page for their company. Having a blog to post fresh content will keep your website attractive and fresh.