If you don’t know where you are going, how will you know when you have got there? With any business, you must know what it is that you wish to achieve. In digital marketing, it’s the same so let’s start with a website.
A website is your showroom and designated sales representative all mixed into one. (This sales representative knows everything about your company) Your website works 24/7, 365 days a year, and costs a minimal fee. Your website can be straightforward where it holds just information about your business or can be used to sell your customers your products. (like what takealot does). Are you sold yet? Yes? Great, but it does not stop there.
As you know, you can have the best products, but if your customers don’t know about your products, it’s of no use. This is where Search engine optimisation (SEO), Pay-per-click (PPC), Google Display Network (GDN), and Google Shopping come in. These tools will help you stand out from a crowded market place and get you seen by your audience. The better we rank on search engines (Like Google, Yahoo, Bing), the better your chances of being seen and gaining a new client – Organic SEO. Now we getting somewhere, aren’t we?
But wait, there is even more that can be done. With the advent of Social media, more and more companies are being reviewed by their customers. This increases your word of mouth exposure dramatically. More and more people are looking to Facebook, YouTube, Instagram, and Pinterest for reliable companies to solve their problems and assist with their needs.
How can we help you get that cutting edge? The first step is we help you decide which is the best platform for you to spend your money. Ideally, it would help if you covered all bases. However, digital marketing is a marathon and not a sprint
We start you off on building a solid foundation to work on:
Foundation Phase: We help you set up the following:
An effective design, logo design or brand design gives your organisation a major edge in an increasingly competitive market.
Give your website or email its own unique Domain Name and a place to stay alive on the internet.
Your company website is your number #1 sales tool and should be an important part of your business and sale/marketing plan.
Need help updating your content or uploading new products on your eCommerce?
eCommerce or online store are best suited to business that sells a product or service. Want to take your shop online? A 1 stop shop to creating a successful online store.
Intermediate Phase
This phase is where we help refresh your existing digital footprint
Corporate photography that fits your company's image and compliments your global brand is what we do best.
SEO Copywriting helps businesses prepare and plan for reliable source of traffic and new leads.
Secondary Phase: In this phase, we help you punch above your weight class by:
Social media marketing involves constant upkeep and is a full time job! Content updates, uploading educational or promotional videos, what customers are enquiring
There are 23 million South African on Social Media every month. That is 40% of the population! Don't miss out on tapping into this market of potential buyers.
Over 800 million monthly users are active on the instagram. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given. Are you on it ???
SEO refers to search engine optimisation as the process of making upgrades to your website design, website sitemap and content in order to supercharge its appearance.
Be seen by customers at the very moment that they’re searching on Google for the products or services you offer and only pay when they click on your link.