If you don’t know where you are going, how will you know when you have got there? With any business, you must know what it is that you wish to achieve. In digital marketing, it’s the same so let’s start with a website.
A website is your showroom and designated sales representative all mixed into one. (This sales representative knows everything about your company) Your website works 24/7, 365 days a year, and costs a minimal fee. Your website can be straightforward where it holds just information about your business or can be used to sell your customers your products. (like what takealot does). Are you sold yet? Yes? Great, but it does not stop there.
As you know, you can have the best products, but if your customers don’t know about your products, it’s of no use. This is where Search engine optimisation (SEO), Pay-per-click (PPC), Google Display Network (GDN), and Google Shopping come in. These tools will help you stand out from a crowded market place and get you seen by your audience. The better we rank on search engines (Like Google, Yahoo, Bing), the better your chances of being seen and gaining a new client – Organic SEO. Now we getting somewhere, aren’t we?
But wait, there is even more that can be done. With the advent of Social media, more and more companies are being reviewed by their customers. This increases your word of mouth exposure dramatically. More and more people are looking to Facebook, YouTube, Instagram, and Pinterest for reliable companies to solve their problems and assist with their needs.