Content Marketing Benefits: Top 5
By now, you’ve heard about content marketing. If you haven’t invested in it yet, it might be because you’re skeptical of the long-term benefits; reluctant to invest heavily in what might turn out to be a fad. You might be intimidated by your perceived complexity of the strategy, afraid to dive in if you don’t know what you’re doing. Or you might have held off because you’re busy with other marketing strategies.
If this sounds like you, know that content marketing is one of the most practical, effective, and useful marketing strategies today.
Let these top 5 content marketing benefits convince you:
More on-site content is an example of content marketing benefits. It may seem like a simple observation. But more time spent on content marketing means you’ll have more content on your site. That means your customers will have more reasons to stick around, more opportunities to become familiar with your brand. And more trust, which will lead to higher conversion rates. With great content, your users will stay on your site longer, and that’s always a good thing.
Higher visibility in search engines is one of many content marketing benefits. Every new post you add to your blog is another page that Google’s going to index. More pages don’t always correlate with more search traffic. But, having more quality pages indexed can grant you more opportunities to rank for more search queries. If you target long-tail keywords and topics that your customers frequently search for, you should have no trouble appearing for those searches with your archive of information.
Higher domain authority is another example of content marketing benefits. Writing more, higher quality content will increase the perceived expertise, authority, relevance, and trust of your site. If that content earns more inbound links from external sources, your website’s domain authority will increase even further. A higher domain authority correlates strongly with higher search rankings, so the more quality content you produce, the more organic search visibility you’ll stand to gain in all areas of your site.
More referral traffic is also an example of content marketing benefits. This one depends on your commitment to the guest publishing portion of your content strategy. When you contribute to external publications as a guest, you’ll have the opportunity to link back to your site. Do so on a relevant, authoritative site with high traffic, and a single guest post could earn you thousands of new visitors to your site.
More social traffic (and followers!) is also an example of content marketing benefits. Syndicate your content on your social media platforms for increased exposure. If you do this, more users will see and read your material–plus, users will have the opportunity to share your content with their friends and followers, greatly increasing your circle of followers. Over time, you’ll earn more and more followers for your brand on social media, and more traffic from social media as a result.