If you want to get a consistent flow of new customers to your business, then mastering Local SEO is crucial to your success. The fact is that the businesses that appear at the top of the Google listings are the ones that are attracting the lion’s share of the traffic.
You may have spotted some of your competitors up there.
But have you ever stopped to consider what a top position in Google, or other search engines would mean for your business?
Local SEO, or the process of optimising your web presence within your immediate local area has become a tremendously important step for small business marketing. This is partly down to Google’s initiative to favour small businesses and provide their search users with results relevant to their geographical situation. It is estimated that at least 43% of Internet searches are seeking local products and services. This represents a tremendous opportunity for small business.
At the same time, out of all local searches a whopping 74% are conducted on mobile devices. Smartphones and tablets are providing consumers with a hyper connected personalised web experience, and their usage and distribution is increasing steadily with each year. You need only look at how different apps, like Facebook, twitter, foursquare and google maps are being seamlessly integrated together. The setup of this mobile infrastructure is perfectly designed to spotlight small businesses within close proximity of the user.
So how do we approach local SEO? How is it different to normal SEO? Over recent years, Google has been recognised as empowering smaller businesses within their local areas. This requires a slightly different approach than standard SEO. Currently these trends are mainly localised within South Africa. Already in South Africa, SEO aficionados Moz have purchased Get Listed tool and repurposed it as Moz Local as a way to find the best listing sites. As with all of Google changes, local SEO is already gaining traction in South Africa.
THE BEST LOCAL SEO RESOURCES ON THE WEB
Our Definitive Guide to Local SEO is a handpicked selection of the best advice for local businesses and it will take you from the basics, through citations and link building to mobile and video strategies – it’s all you need to get a top ranking and loads of traffic to your local business.