Through AdWords, your Ad can appear when someone searches for terms related to your product or service when they are on a website with content related to your business.
AdWords, Google’s enormously successful pay per click (PPC) advertising system can work for almost any type of business. It requires a lot of time and money to use AdWords, but research shows that, it’s time and money well spent because AdWords delivers measurable ROI (Return of investment)
A few reasons why you should use AdWords marketing
AdWords Is Measurable: Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measurable, and AdWords PPC is one of the most measurable of online channels. It’s difficult to make exact measurements in SEO because you can’t always know what actions led to increased or decreased rankings. Social media can be equally difficult to measure. In comparison, AdWords is more transparent, providing tons of PPC metrics that allow you to see at a more visible level of what works and what doesn’t. You quickly determine if your campaigns are sucking or returning it’s investments.
AdWords compliments your other marketing channels: AdWords is complementary to your other marketing efforts. Remarketing is an especially powerful way to use AdWords to target people who have shown an interest in your business. With AdWords remarketing, you can track past visitors to your website with a cookie (these people may have found you through social media, your blog, a click on a product page from a forwarded email, etc.). Your display ads will then “follow” them around the Internet, so your brand stays top of mind.
It doesn’t limit you as you can advertise locally and internationally.