What Is PPC?
PPC or Pay-Per-Click advertising is the process by which you are able to advertise your website online, targeting consumers by demographic and driving that traffic to your site, paying only for actual advertising results – making the results statistically more cost-effective than traditional media.
Pay per click means you only pay every time somebody clicks your ad (and goes to your website). That means you only pay for results. Win!
You know them: they are the little ads on the side bar while you are on Facebook, the text on the side and top of Google trying to get you to click them instead of the results of your search, the banners around the YouTube videos you watch. Annoying sometimes (okay most of the time) – but haven’t you, at some point, clicked one? People do. And they work. And no one had to hold a sign out on the corner and freeze to death.
Okay, so you don’t do homework in exchange for fried chicken and your website probably already gets some traffic, but you are looking for more, a lot more, and more business generated from your website. Why choose PPC over any other type of internet marketing?
PPC is an excellent counterpart to every internet marketing campaign. Ultimately, SEO will get you the very best results (making you rank high enough on Google will get you traffic for those highly searched keywords, every time), and social media is an integral part of a successful web presence, but if you want immediate traffic and can’t afford to adjust your website to search engine criteria or put the time into a successful social media campaign, PPC works – immediately.
The Benefits of PPC
PPC works on a bidding system. You can competitively bid so more people see your ad and the better you are at this science, the more your ad will appear and the less you will pay every time someone clicks the ad and goes to your website. This means if you put an ad up today, you can get traffic today from that ad! No waiting! And you wanted to be top of the list? With competitive bidding, you can – immediately.
How about new product releases, the new daily deal for your shop or online store? Change any ad for any season or reason and the change is immediate (note: most ad carriers take a few minutes to a couple hours to approve ads, but it’s a quick turnaround).
Don’t you wish you could target only certain types of people from certain places with certain interests with your advertising and not have to pay for people who don’t care to see your ads? Well, with PPC you can!
Depending on the medium used to show your ads, you can target gender, language, geography, times, and so much more. Using Facebook, you can target only people who like a certain company
Here’s a quick look at what you can target (or exclude) with a few of the main PPC advertising means out there.
- Google: location, gender, age, language, keywords, websites (particular and categories), time of day, type of computer/mobile device.
- Facebook: location, gender, age, time, language, interests (this a huge one: both particular and general), type of computer/mobile device, & whether they are fans or even friends of fans!
- LinkedIn: location, company, job title (function and seniority), school, skills, group, gender, & age.
I bet your advertising mouth is watering as you begin to imagine the possibilities these targeting tools have for your business
So What Are You Waiting For?
Pay Per Click advertising is alive, well, and here to stay. Getting direct, immediate traffic to your website will never go out of style. However trying it on your own can lead to epic failure (we hear that a lot from our clients). Give us a call or shoot us an email. In fact, check out our PPC services page. We can give you a full proposal of our services – just ask – and we’ll have you on your way to generating some real traffic to your site, and more business to your business.