Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite… having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons this seems to be the most common. Another money. And yet another is that they don’t care. The reality is; however, customers do care and to be relevant in today’s crowded marketplace, being online is a must
Ten years ago, it may have been a choice to jump on the online movement, but now it’s an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online, it’s just a “duh” at this point. being online means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix
Online or Offline Marketing… Do You Have to Make a Choice?
Many businesses, particularly those that don’t sell anything online, often complain that there’s not enough time in the day to “do it all” and as a result, online marketing gets shoved to the side. Unfortunately, this isn’t how customers make decisions. The reality is consumers – likely even you – turn to the internet to discover what to do, where to go, who to buy things from and more. Keeping this in mind, shopping online isn’t the only reason people go online. Instead, being online leverages multiple avenues for small businesses to gain visibility among consumers. Leveraging your online and offline marketing together can more than double your efforts.
The single most important reason why you must be online
Consumers have too many choices these days and they must be constantly reminded that you exist. The best way to reach them is where they spend a good bit of time… which is online.
And that, friends, leads us to the single most important reason you need to be consistently and efficiently using online marketing as part of your sales strategy… customers. Customers are online, which mean you need to be, too.