A content marketing strategy analyses the different ways content marketing can be used across the buyer’s journey, the customer’s life cycle and the different customer experience touch points but it goes beyond that. Essentially a content marketing strategy looks at how content marketing can be used in a strategic way such as, and for other marketing customer and sales strategies. At its core, your content market strategy is your “why”, why you are creating content, who you are helping and how you will help them in a way no one else can.
Content marketing helps businesses prepare and plan for reliable source of traffic and new leads. The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising and distributed content. Your content will not only help attract leads – it will also help educate your target prospects and generate brand awareness.